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Hi there! I’m Maddy.

Digital Marketing | Photo & Video | Graphic Design | Cybersecurity

About Me

 
 

Hi there, I’m Maddy Lucas! I work with local small businesses and brands grow online. My background includes over 8 years of experience in growth marketing, graphic design, IT support, SEO, cybersecurity, data analytics, and project management.

 
 

Work Experience

6AM City

July 2021-Present
Growth Marketing Manager

Oversee and analyze paid digital strategies to drive impact on audience growth goals and initiatives. Provide internal guidance on SEO best practices through training materials and presentations. Conduct SEO keyword research, competitive analysis, and technical SEO audits. Provide insight and assist in the execution of website styling updates, user experience improvements, and the implementation of cyber security best practices.

TargetMarket.

Sept. 2019 - July 2021
Certified Paid Ad & SEO Specialist

Strategize, manage, and report on multiple clients’ Google Ad campaigns, Paid Social Media campaigns, and Search Engine Optimization efforts. Create campaign strategies & execution timelines, custom landing pages, ads & ad creative, and custom monthly reports with summaries explaining complex metrics in a way that is easily digestible by clients.

Digico Agency

Feb. 2019 - Sept. 2019
Project Manager

Created project timelines for clients’ websites & tracked project milestones via a project management system. Communicated client edits to team and maintained reasonable client expectations while remaining within scope.

PSiSC

Mar. 2018 - Feb. 2019
Director of Marketing

Updated company brand kit, designed, wrote copy, and launched a new site, attended trade shows, designed large & small format print materials, and created a custom marketing strategy for all of the brands within CSiSC’s brand family.

Splash Omnimedia

Jul. 2016 - Mar. 2018
Junior Client Manager

Coordinated website projects with Client Managers and Clients, wrote and updated blogs & other on-site content, managed email marketing & marketing automation efforts, and assisted videographer with video shoots.

Education & Certifications

Completed the SANS Institute Women’s Immersion Academy January 31, 2023. Digital badges can be viewed here.

 

University of South Carolina

B.A. Media Arts
Minor in Visual Communications
3.6 GPA

 

References*

Amanda Snyder
TargetMarket
Graphic Design

Jenna Trautman
Mabus Agency
Relationship Manager

*Please contact me for references contact information.

 

Certifications

Google Adwords Fundamentals

Google Search Ads

Google Display Ads

Google Youtube Ads

Google Shopping Ads

Portfolio

Partition Systems International of South Carolina

Branding, Print Design, Large Format Displays, Sales Materials, Website Design


6AM City

Website Maintenance & Design, Social Media Marketing, Email Marketing


Mex 1 Coastal Cantina

Project Management, Website & Social Media Marketing, Email Marketing


Thorn Lawn

Website Hosting & Maintenance, Website Rebuild

Contact