About Me
Hi there, I’m Maddy Lucas! I work with local small businesses and brands grow online. My background includes over 8 years of experience in growth marketing, graphic design, IT support, SEO, cybersecurity, data analytics, and project management.
Work Experience
6AM City
July 2021-Present
Growth Marketing Manager
Oversee and analyze paid digital strategies to drive impact on audience growth goals and initiatives. Provide internal guidance on SEO best practices through training materials and presentations. Conduct SEO keyword research, competitive analysis, and technical SEO audits. Provide insight and assist in the execution of website styling updates, user experience improvements, and the implementation of cyber security best practices.
TargetMarket.
Sept. 2019 - July 2021
Certified Paid Ad & SEO Specialist
Strategize, manage, and report on multiple clients’ Google Ad campaigns, Paid Social Media campaigns, and Search Engine Optimization efforts. Create campaign strategies & execution timelines, custom landing pages, ads & ad creative, and custom monthly reports with summaries explaining complex metrics in a way that is easily digestible by clients.
Digico Agency
Feb. 2019 - Sept. 2019
Project Manager
Created project timelines for clients’ websites & tracked project milestones via a project management system. Communicated client edits to team and maintained reasonable client expectations while remaining within scope.
PSiSC
Mar. 2018 - Feb. 2019
Director of Marketing
Updated company brand kit, designed, wrote copy, and launched a new site, attended trade shows, designed large & small format print materials, and created a custom marketing strategy for all of the brands within CSiSC’s brand family.
Splash Omnimedia
Jul. 2016 - Mar. 2018
Junior Client Manager
Coordinated website projects with Client Managers and Clients, wrote and updated blogs & other on-site content, managed email marketing & marketing automation efforts, and assisted videographer with video shoots.
Education & Certifications
Completed the SANS Institute Women’s Immersion Academy January 31, 2023. Digital badges can be viewed here.
University of South Carolina
B.A. Media Arts
Minor in Visual Communications
3.6 GPA
References*
Amanda Snyder
TargetMarket
Graphic Design
Jenna Trautman
Mabus Agency
Relationship Manager
*Please contact me for references contact information.
Certifications
Google Adwords Fundamentals
Google Search Ads
Google Display Ads
Google Youtube Ads
Google Shopping Ads